Wednesday, January 18, 2012

What your web site says about you

It has been almost 2 years since we overhauled our web site and it was time to do again.  I have been visiting web sites with my iPad2 to see what others in the industry are doing.  Some worked well for the iPad format some did not work at all.  I'm not even going to talk about the Flash sites which could be a whole blog itself.

I ran across a competitor's web site that sells a resize tool like U2logic's XLr8Resizer for the Universe and Unidata databases.  I right clicked using that handy dandy option where you can see the source code.  Low and behold their web site was written using Microsoft's Front Page 4.0.  I knew this site was ancient because of the references to Windows NT and Windows 2000, but how do you get a tool to run from 1996.  You don't, you just don't update your web site.

Now to answer my question proposed in the title.  What does your web site say about you?  In the above case it says you are hopeless out of touch with what is going on and you want to milk all of your users for technology that was good enough 10 to 15 years ago.

That my friends is why we are constantly updating our web site. Today our web site uses jquery and some free software that allows the web site to show a slide show.  The site even supports accordion views of data.  All of this was tested on Firefox, Chrome, IE and the iPad.

Our web site does reflect that we constantly keep our Eclipse based XLr8 tools upgraded and relevant as technology changes and users preferences evolve.  Check us out at www.u2logic.com and see if web site reflects our commitment to excellence.