Tuesday, February 15, 2011

Long live the Revolution

With all that is going on in the world today, it amazing to see these changes. Whether you a for them or against them or just want status quo, we live in changing times. This reminds me a quote by comedian George Burns: "It's hard for me to get use to the changing times. I can remember when the air was clean and sex was dirty."

There is a lot of things that are changing in our U2 World, but are the evolutionary or revolutionary. There is a new tool like U2DataVU that builds on it sister tool that Rocket Software created a few years ago. But the question remains, it is evolutionary or revolutionary. This tool is no different that BIRT that has been around for years. U2DataVu is an extension of current technology not intensive breakthrough.

We, at U2logic, just finished upgrading our XLr8Resizer to reduce the complexity and take advantage of the Eclipse framework more. This was definitely a extension of the technology and there was nothing revolutionary here.

But it got us to thinking. Have we merely extended the technology of Universe and Unidata to the Eclipse IDE to allow non-administrator types and those that do not have in depth understanding of U2 files, the ability to resize files. Of course, the answer is yes. Did we make it affordable? Of course the answer is yes.

We think our approach is revolutionary. This is nothing to load in Unidata or Universe. Just download the tool and point to your U2 files and you are ready to go. Nonetheless, unless you give it a try, we won't know for sure whether this is our revolution of the pain of resizing the U2 databases.

Saturday, February 12, 2011

Color of your Company

Just the other day we had a discussion about color of companies. When we think of IBM we think blue, Microsoft is blue, Oracle is red, or John Deere is green. Of course it got us thinking are just big companies a single color or what.

Facebook is blue and whats up with Google. Google's logo is blue, red, yellow, and green. They use the blue twice, red twice, yellow once and green once. What are they try to say with colors? We have not figured that out yet, but we know they make a lot of money.

Intel is blue with their competitor has a black background, white lettering and green logo. AMD is not using a single color. We wish we knew what's up with that.

In our U2 market Rocket Software the primary color is black and U2 color is blue. Pretty straight forward. A U2 tools maker called DesignBais is red and blue. Another U2 tools maker Entrinsik is two shades of green.

Our U2logic logo is considered a three color logo. What we thinking? Of course, the question is rhetorical. We have blue, brownish gray, and little green. Except for Google's and AMD's logo most are a single color. Maybe that's why our U2 market is so small. We do not understand we must have logo's with a single primary color. Or maybe that's all investors see is primary colors.