Saturday, February 12, 2011

Color of your Company

Just the other day we had a discussion about color of companies. When we think of IBM we think blue, Microsoft is blue, Oracle is red, or John Deere is green. Of course it got us thinking are just big companies a single color or what.

Facebook is blue and whats up with Google. Google's logo is blue, red, yellow, and green. They use the blue twice, red twice, yellow once and green once. What are they try to say with colors? We have not figured that out yet, but we know they make a lot of money.

Intel is blue with their competitor has a black background, white lettering and green logo. AMD is not using a single color. We wish we knew what's up with that.

In our U2 market Rocket Software the primary color is black and U2 color is blue. Pretty straight forward. A U2 tools maker called DesignBais is red and blue. Another U2 tools maker Entrinsik is two shades of green.

Our U2logic logo is considered a three color logo. What we thinking? Of course, the question is rhetorical. We have blue, brownish gray, and little green. Except for Google's and AMD's logo most are a single color. Maybe that's why our U2 market is so small. We do not understand we must have logo's with a single primary color. Or maybe that's all investors see is primary colors.

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